Cookie Notice
Effective date: May 19, 2026
Last Updated: May 28, 2026
This Cookie Notice (the “Notice”) is designed to assist you in understanding how and AEO Europe Retail Co. B.V. (collectively “AEO EU”, “we”, “us”, “our”) use cookies and other similar technologies (“Tracking Technologies”) on the Website https://www.aeo.eu or any webpage linking to this Notice (collectively, the “Website”) to collect and develop data. We use Tracking Technologies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, and fulfill other legitimate purposes as described below.
To the extent that any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data as the term is defined in our Privacy Notice, both our Privacy Notice and this Notice shall apply to the processing and transferring of such Personal Data.
1. What are Cookies and Other Tracking Technologies
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We may also use:
- Local Storage. Local storage enables the Website to store information locally on your device. Local storage may be used to improve your experience with the Website, for example, by enabling features, remembering your preferences and speeding up the Website functionality.
- Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.
As noted above, we refer to all of these technologies collectively as “Tracking Technologies” in this Notice.
2. Online Tracking and Opting Out
2.1 Online Tracking
"Do Not Track" is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third-parties. We do not support Do Not Track browser settings and do not currently participate in any Do Not Track frameworks that would allow any of our Sites to respond to signals or other mechanisms from you regarding the collection of your Personal Data.
2.2 Opting Out
You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on the Website. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
3. Types of Tracking Technologies We Use
We use session cookies and persistent cookies on the Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through the Website are first-party cookies, meaning they are placed directly by us.
Others are third-party cookies, meaning they are placed on your device through the Website by third parties, such as Google, Shopify, Klaviyo or Returnista. In other words, when you visit the Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services These providers may place cookies on your device in accordance with their own privacy notices.
The following categories of Tracking Technologies are used on the Website:
3.1 Strictly Necessary
These Tracking Technologies are necessary for the Website to function, and we cannot turn them off in our systems. You may still be able to set your browser to block or alert you about some of these Tracking Technologies, but if you do block these Tracking Technologies, some parts of the Website will not work. They are usually set in response to actions such as logging in, adding products to the cart, or completing checkout.
3.2 Functional
These Tracking Technologies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow these Tracking Technologies, then some or all of these services may not function properly. They allow the Website to remember choices you make (such as language or region) and provide enhanced features.
3.3 Performance and Analytics
These Tracking Technologies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of the Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited the Website, and we will not be able to monitor the Website’s performance.
3.4 Marketing
These Tracking Technologies may be used on the Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to the Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on the Website as well as other sites. For example, they're used to detect when you click on an ad and show you ads based on your social media interests and browsing history.
3.5 Local and Session Storage
We use local and session storage on the Website which enables the Website to store information locally on your device.
If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.
4. Managing Your Choices
You can control and manage these Tracking Technologies through your browser settings. You may also withdraw your consent at any time by changing your preferences in the cookie banner.
5. Changes to this Cookie Notice
If we make any material change to this Notice, we will post the revised Notice to the Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.
6. Contact
If you have any questions about this Notice, you can contact us at: privacy.aeo@aeo.eu
7. How We Use Tracking Technologies
Category |
Name |
Provider & Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
|
Strictly Necessary |
cart_currency |
(First-Party) |
This cookie is used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. |
2 weeks |
None |
|
localization |
This cookie is used to localize the cart to the correct country. |
1 year |
|||
|
_shopify_essential |
This cookie contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. |
||||
|
login_with_shop_finalize |
This cookie is used to facilitate login with Shop. |
5 minutes |
|||
|
_shopify_test |
A test cookie is used by Shopify to verify the store's setup. |
1 second |
|||
|
_shop_app_essential |
(Third-Party) |
This cookie is associated with Shopify's Shop app and supports essential features and secure session handling when the store is accessed through the Shop mobile app. |
400 days |
None |
|
|
Performance and Analytics |
_shopify_y |
(First-Party) |
This cookie is related to Shopify analytics. |
1 year |
Cookie Banner |
|
_shopify_analytics |
This cookie contains analytics data for buyer surfaces such as the storefront or checkout. |
||||
|
_shopify_s |
This cookie is used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. |
30 minutes |
|||
|
shopify_client_id |
This cookie is used to store a unique client ID, identifying an anonymous visitor's browser for one year to track behavior and preferences |
1 year |
|||
|
_ga |
This is a Google Analytics cookie and it is included in each page request in a site and used to calculate visitor, session and campaign data for the Website’s analytics reports. More information about Google's use of cookies can be found here. |
400 days |
|||
|
_ga_xxxxxxx |
This is a Google Analytics cookie and it is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. More information about Google's use of cookies can be found here. |
||||
|
Marketing |
_shopify_marketing |
(First-Party) |
This cookie contains marketing data for buyer surfaces such as the storefront or checkout. |
1 year |
Cookie Banner |
|
_gcl_au |
This cookie is used by Google AdSense to experiment with advertisement efficiency across websites using their services. It helps track the conversion rates and improve the performance of ads by understanding user interactions. This ensures that ads displayed to users are relevant and effective. |
90 days |
|||
|
Local Storage |
bugsnag-anonymous-id |
(Third-Party) |
This HTML local storage key is associated with Bugsnag, Inc. and is used to assign an anonymous ID so website errors can be tracked and fixed more effectively. |
Persistent |
None |
|
_gcl_ls |
(First-Party) |
This HTML local storage key is used by Google AdSense to understand user interaction with the website by generating analytical data. |
None |
||
|
sca_offers_added |
This HTML local storage key is used to track whether active promotional offers or discounts have been applied to your cart. |
None |
|||
|
uc_consent_history |
This HTML local storage key is used to track a user's compliance preferences |
None |
|||
|
ucString |
This HTML local storage key is used to store a visitor's specific cookie and data privacy consent choices in a website's browser cache or local storage. |
None |
|||
|
viewedProducts |
This HTML local storage key is used to improve user navigation by allowing shoppers to easily return to items they previously examined. |
None |
|||
|
ucData |
This HTML local storage key is used to store and track your cookie consent choices. |
None |
|||
|
sca_products_info |
This HTML local storage key is used to cache details about the products a user has viewed, added to their cart, or interacted with during their session |
None |
|||
|
klaviyo-newsletter-modal-dismissed |
This HTML local storage key is used to store and track your choice to dismiss the newsletter. |
None |
|||
|
|
localization_suggestions_checked |
Pending |
|
||
|
Session Storage |
consentHeader |
(First-Party) |
This HTML session storage key is used to instantly remember your cookie or tracking consent choices for the duration of the session. |
Session |
None |
|
ucTaglogger |
Pending |
||||
|
_shs_state |
Pending |
||||
|
uc_session_id |
Pending |
||||
|
ri-XXXXX |
Pending |
||||
|
wpm-ri-XXXXX |
Pending |
Cookie Notice
Effective date: May 19, 2026
Last Updated: May 28, 2026
This Cookie Notice (the “Notice”) is designed to assist you in understanding how and AEO Europe Retail Co. B.V. (collectively “AEO EU”, “we”, “us”, “our”) use cookies and other similar technologies (“Tracking Technologies”) on the Website https://www.aeo.eu or any webpage linking to this Notice (collectively, the “Website”) to collect and develop data. We use Tracking Technologies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, and fulfill other legitimate purposes as described below.
To the extent that any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data as the term is defined in our Privacy Notice, both our Privacy Notice and this Notice shall apply to the processing and transferring of such Personal Data.
1. What are Cookies and Other Tracking Technologies
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We may also use:
- Local Storage. Local storage enables the Website to store information locally on your device. Local storage may be used to improve your experience with the Website, for example, by enabling features, remembering your preferences and speeding up the Website functionality.
- Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.
As noted above, we refer to all of these technologies collectively as “Tracking Technologies” in this Notice.
2. Online Tracking and Opting Out
2.1 Online Tracking
"Do Not Track" is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third-parties. We do not support Do Not Track browser settings and do not currently participate in any Do Not Track frameworks that would allow any of our Sites to respond to signals or other mechanisms from you regarding the collection of your Personal Data.
2.2 Opting Out
You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on the Website. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
3. Types of Tracking Technologies We Use
We use session cookies and persistent cookies on the Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through the Website are first-party cookies, meaning they are placed directly by us.
Others are third-party cookies, meaning they are placed on your device through the Website by third parties, such as Google, Shopify, Klaviyo or Returnista. In other words, when you visit the Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services These providers may place cookies on your device in accordance with their own privacy notices.
The following categories of Tracking Technologies are used on the Website:
3.1 Strictly Necessary
These Tracking Technologies are necessary for the Website to function, and we cannot turn them off in our systems. You may still be able to set your browser to block or alert you about some of these Tracking Technologies, but if you do block these Tracking Technologies, some parts of the Website will not work. They are usually set in response to actions such as logging in, adding products to the cart, or completing checkout.
3.2 Functional
These Tracking Technologies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow these Tracking Technologies, then some or all of these services may not function properly. They allow the Website to remember choices you make (such as language or region) and provide enhanced features.
3.3 Performance and Analytics
These Tracking Technologies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of the Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited the Website, and we will not be able to monitor the Website’s performance.
3.4 Marketing
These Tracking Technologies may be used on the Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to the Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on the Website as well as other sites. For example, they're used to detect when you click on an ad and show you ads based on your social media interests and browsing history.
3.5 Local and Session Storage
We use local and session storage on the Website which enables the Website to store information locally on your device.
If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.
4. Managing Your Choices
You can control and manage these Tracking Technologies through your browser settings. You may also withdraw your consent at any time by changing your preferences in the cookie banner.
5. Changes to this Cookie Notice
If we make any material change to this Notice, we will post the revised Notice to the Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.
6. Contact
If you have any questions about this Notice, you can contact us at: privacy.aeo@aeo.eu
7. How We Use Tracking Technologies
Category |
Name |
Provider & Privacy Notice Link |
Purpose |
Duration |
Opt-Out Possibility |
|
Strictly Necessary |
cart_currency |
(First-Party) |
This cookie is used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. |
2 weeks |
None |
|
localization |
This cookie is used to localize the cart to the correct country. |
1 year |
|||
|
_shopify_essential |
This cookie contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. |
||||
|
login_with_shop_finalize |
This cookie is used to facilitate login with Shop. |
5 minutes |
|||
|
_shopify_test |
A test cookie is used by Shopify to verify the store's setup. |
1 second |
|||
|
_shop_app_essential |
(Third-Party) |
This cookie is associated with Shopify's Shop app and supports essential features and secure session handling when the store is accessed through the Shop mobile app. |
400 days |
None |
|
|
Performance and Analytics |
_shopify_y |
(First-Party) |
This cookie is related to Shopify analytics. |
1 year |
Cookie Banner |
|
_shopify_analytics |
This cookie contains analytics data for buyer surfaces such as the storefront or checkout. |
||||
|
_shopify_s |
This cookie is used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. |
30 minutes |
|||
|
shopify_client_id |
This cookie is used to store a unique client ID, identifying an anonymous visitor's browser for one year to track behavior and preferences |
1 year |
|||
|
_ga |
This is a Google Analytics cookie and it is included in each page request in a site and used to calculate visitor, session and campaign data for the Website’s analytics reports. More information about Google's use of cookies can be found here. |
400 days |
|||
|
_ga_xxxxxxx |
This is a Google Analytics cookie and it is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. More information about Google's use of cookies can be found here. |
||||
|
Marketing |
_shopify_marketing |
(First-Party) |
This cookie contains marketing data for buyer surfaces such as the storefront or checkout. |
1 year |
Cookie Banner |
|
_gcl_au |
This cookie is used by Google AdSense to experiment with advertisement efficiency across websites using their services. It helps track the conversion rates and improve the performance of ads by understanding user interactions. This ensures that ads displayed to users are relevant and effective. |
90 days |
|||
|
Local Storage |
bugsnag-anonymous-id |
(Third-Party) |
This HTML local storage key is associated with Bugsnag, Inc. and is used to assign an anonymous ID so website errors can be tracked and fixed more effectively. |
Persistent |
None |
|
_gcl_ls |
(First-Party) |
This HTML local storage key is used by Google AdSense to understand user interaction with the website by generating analytical data. |
None |
||
|
sca_offers_added |
This HTML local storage key is used to track whether active promotional offers or discounts have been applied to your cart. |
None |
|||
|
uc_consent_history |
This HTML local storage key is used to track a user's compliance preferences |
None |
|||
|
ucString |
This HTML local storage key is used to store a visitor's specific cookie and data privacy consent choices in a website's browser cache or local storage. |
None |
|||
|
viewedProducts |
This HTML local storage key is used to improve user navigation by allowing shoppers to easily return to items they previously examined. |
None |
|||
|
ucData |
This HTML local storage key is used to store and track your cookie consent choices. |
None |
|||
|
sca_products_info |
This HTML local storage key is used to cache details about the products a user has viewed, added to their cart, or interacted with during their session |
None |
|||
|
klaviyo-newsletter-modal-dismissed |
This HTML local storage key is used to store and track your choice to dismiss the newsletter. |
None |
|||
|
|
localization_suggestions_checked |
Pending |
|
||
|
Session Storage |
consentHeader |
(First-Party) |
This HTML session storage key is used to instantly remember your cookie or tracking consent choices for the duration of the session. |
Session |
None |
|
ucTaglogger |
Pending |
||||
|
_shs_state |
Pending |
||||
|
uc_session_id |
Pending |
||||
|
ri-XXXXX |
Pending |
||||
|
wpm-ri-XXXXX |
Pending |